Many retailers appear to be oblivious to the function e-commerce and specifically contextual advertising is set to perform Christmas spending this year, with 40% of physical sales digitally influenced and click-and-collect nearly doubling to #2.5bn, boosting earnings over the festive season to #42.2bn, according to new study by Deloitte. If...
Search engine Yandex is giving business businesses the opportunity to use its machine-learning technology to transform unstructured data into valuable insights. With Yandex Data Factory, enterprise companies can manipulate big information to improve earnings, make...
"We have to appeal on a personal level." We hear this with increasing frequency from today's modern entrepreneurs, who's putting customer centricity and personalisation in the heart of their programmes in a time-poor, competition-heavy, electronic...
Since 2014 came to an endout trotted the year of the horse and shepherded in is the year of the goat in line with the Chinese zodiac, that's. In contrast, the advertising technician calendar has...
In the world of marketing data need to rule -- the likes of Tesco Clubcard such as has been showing us for many years what we could learn from customers and how using data properly...
Developing a captivating online user experience for any brand is dependent on understanding what appeals to your clients. The capability to participate and quickly translate learnings into action is fast becoming the greatest competitive advantage...
A recent statistic from analyst company Gartner demonstrated that by 2016 89% of marketers expect to compete primarily on the basis of their customer experience their brand, product and service delivers to the client or...
Mobile Take-Off Since the mobile and tablet market and sales has performed better than the PC market in the past year, the future as called by Eric Schmidt saying that everybody will have a smartphone...
The customer experience procedure is rapidly changing. For brands, obtaining the customer to return again is not new, whether through incentivisation or easy brand loyalty. But the landscape is being flipped on its head --...
If you listen to a lot of specialists, around one in two jobs in Europe is under threat from automation. In the digital world enormous companies can service millions of customers with only a handful...
