As a dedicated integrated media and advertising technologist long supporting the dawn of personalised advertising (aka database marketing, perhaps aka as scientific marketing), I clearly see the use of data, clearly see the advantages of correctly applied data, and see the confusion which might be widespread throughout our industry when...
Customer service is now the center of advertising. Do not believe me? Nowadays consumers rely much more heavily on word-of-mouth recommendations -- so much to ensure a great customer experience can become a company's strongest...
Though data is what powers the insights and activities that induce meaningful customer involvement, most marketers don't understand how to manage -- less capitalise on -- their data. Now along comes large data. We're not...
Subscriber based companies who want to design engaging subscription experiences have a new tool at their disposal with the launch this week of Z-Insights -- a new large data analytics solution out of Zuora. The...
If it comes to buying a digital communications plan under a quarter (23%) of staff say that it's a role that should be led from the marketing department -- as opposed to 88 percent of...
When it comes to CMOs, I'm about as data centric as they get. Early in my careerI worked as an economist for a consulting firm in Washington, D.C. I had been happily awash in data...
Now's tech-savvy consumers need smarter programs that notify them with helpful information, join them to tailored experiences or offers (or coworkers ) and finally inspire them by using information to drive behavior - such as...
As customers, our identities and lives become more and more digitised every day. The more time we spend on the world wide web, the more information we create. In 2014, Facebook users shared 2,460,000 parts...
We have heard regarding the need for interdepartmental collaboration, but a brand new 2014 report from Forrester CMOs And CIOs Must Turn Collaboration Into Action published this month points out that there should be talking...
If you search for"marketing level" in Google, you will find that there is a lot of confusion about whether the subject is an art or a science. At some Colleges like Essex, Portsmouth, and Worcester,...
