Since the mobile and tablet market and sales has performed better than the PC market in the past year, the future as called by Eric Schmidt saying that everybody will have a smartphone is turning into a reality.
Mobile use is on an unstoppable rise and recent reports say that mobile traffic contributes to circa 15% of internet traffic. As a result of growth of mobile, cellular analytics also have had to become more sophisticated to keep up with advertising demands. But a different trend is emerging: mobile analytics may provide more significant data and comprehension than conventional web analytics.
Mobile analytics do not just monitor the use of mobile programs, but also mobile web traffic. This combination of monitoring mobile browsing and also offering a deeper understanding into user participation with an app provide valuable insights how users respond, interact and engage with different cellular features, pages and advertisements.
This approach of tracking provides feedback to developers, designers, advertisers and entrepreneurs to help them understand why users are are not registering, buying or returning. Real time analytics are also crucial to understanding and improving user experience. These analytics focus on understanding user behaviour, instead of just providing a narrow pair of metric information such as the amount of downloads.
Web analytics offer you great services, monitoring the number of visits, documenting how long they stayed on a website and additionally providing advice how they arrived at the website. Nevertheless this information is beginning to be diluted by the fact that even if a few browser tabs are available, it does not signify they are being engaged with. Or when a film or TV show is being watched online, a web analytics can not know if a second screen has been engaged with at the same moment. This will not create the web analytics immaterial, but it is a thought that must be added to the equation.
The next display wars have started and now Twitter is king, together with Facebook trying to usurp them. The title says it all though, a mobile user won’t spend 30 minutes participating with a single program or on a single cellular site, but will use it as a second screen for a short period of time and then hit the lock button while returning their attention to the primary screen.
A similar observation was that cellular users switch between programs and return after assessing a telling, composing a fast message, sharing an intriguing article or even taking a telephone. In reaction to this, the duration of engagement has become less important in comparison to the actual insights to observe at which users tapped or swiped during the participation period. This becomes evident through technologies like a heatmap of bits.
Visual program analytics offer recordings of users participating with the app which provides an unique insight into what options the user selected and why. The power of those visual understandings show the different steps of user participation and also highlights when or why a user their interest dwindled. Contrary to web analytics that record a session which offers little valuable information whenever a user comes across the site which constitutes as one session.
Another difference between internet and cellular analytics is the way they refer to the user. Web analytics monitor IP addresses and the user representative, nevertheless with users working from different places like home, work, cafes, airports, etc.. changing browsers for various reasons or clearing cookies suddenly a user can become anonymous.
Mobile analytics confront similar issues, a user might own several mobile devices, including tablets, along with a PC and another PC in their workplace. Even though there are a few advantages to keeping mobile users because they may join through social authentication across many conventional web devices using their mobile devices. Mobile users also can clean their cookies, but it is not as common to reset their mobile identifiers.
Web analytics nevertheless have their location and also capture a huge chunk of the current market, however choosing a mobile analytics agency can help marketers, brands and companies understand their users and more importantly their users’ participation and interaction a lot better than web analytics. Particularly with the mobile and tablet marketplace on the rise, Analysing and optimizing this information properly towards consumers can be crucial to obtain a significant advantage in today’s market.
